What are the advantages and disadvantages of international SMS, and how to use international SMS to achieve better results?

High reach rate, direct users, fast feedback, and diverse SMS are very important for international marketing

  • International SMS
  • International SMS marketing
  • International SMS marketing scene
  • International SMS marketing platform
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IntBell 03/19/2023

In international marketing, International SMS has become an increasingly important way of promotion. At the same time, people are paying more and more attention to the advantages and disadvantages of international SMS and how effective it is. Next, this article will introduce the advantages and disadvantages of international SMS, and how to use international SMS to get the best results.
What are the advantages of #international SMS?

  1. High arrival rate. International text messages are sent directly to the mobile phones of the target customers, so the reach rate is very high compared to other marketing methods.

  2. Direct access to users. Unlike other methods such as email, social media, etc., SMS is a direct way to reach the target user’s mobile phone.

  3. Quick feedback. Through text messages, users can quickly reply to information, visit websites, etc., so text messages can help companies quickly obtain customer feedback.

  4. Diversity. Product information, invitations to events, greetings, etc. can be pushed to customers through SMS, and the information conveyed is short, so it is easier to attract customers to the content.

What are the disadvantages of #InternationalSMS?

  1. SMS length limit. The length of the SMS is limited by the SMS operator, usually only 140 characters can be sent.

  2. The scope of information promotion is narrow. Because the scope of SMS sending is limited to the mobile phones of target customers, compared with email, social media, etc., its promotion scope is relatively narrow.

  3. Regulatory issues. SMS marketing needs to follow the corresponding regulations, and excessive SMS promotion may be complained.

What are the issues that need to be paid attention to when sending international text messages?

  1. Select target customers. Before sending short messages, it is necessary to select specific and clear target customers in order to better market to target customers.

  2. SMS content. Due to the limited length of the text message, when writing the content of the text message, it needs to be concise and clear, and the key points should be highlighted.


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